FUCK, Love

FUCK, Love

Our new collection explores the different expressions of love. How do we love ourselves and one another? Are we supposed to love over and over again or is eternal love possible? How do we get through the pain that comes with love?

As always, we rely on our brand pillars and the meaning of Ziran to help us answer these questions. Ziran means natural, spontaneous, and free. Just like love. Our silk is imperfectly perfect, raw, and real.
Just like love.

Standout pieces in this collection includes new silhouettes like bamboo sports bras, boxer briefs, bias cut dresses, waffle thermals, new accessories and more!  

What does FUCK, Love mean to you?


Creative Direction by Kelly Wang Shanahan and Trayein Duplessis (@theziran)
Photography by CrystalLee Faris (@crystalleefarris)
Videos by Kevin Jansen (@robotsfrom)
Protection Objects by Lucien Shapiro (@lucienshapiro)
Hair + Makeup by Cherilyn Farris (@cherilynrachelle)
Morgan (@morganlily)
Daniel (@danielcrook)
Duckwrth (@duckwrth)
Tray (@triiiniiti.xyz)
Kelly (@theziran)
Lucien (@lucienshapiro)